Identification of Keyword Phrases
Initially we ask that you send us a short list of 10 keyword phrase you think your site should be marketed for. We will then take those keyword phrases and go through a barrage of programs designed to identify the best phrases your your site. Some of these factors include:
- Number of people who search for this phrase
- Number of websites optimizing and competiting for the phrase
- Estimated amount people pay per click for this phrase (higher amounts denote additional competition).
- Analysis of competition’s websites for keywords. We check the backlinks of several of your competitors to see what they are attempting to rank for.
Quite often what you initially expected to be the best keyword phrases are absolutely wrong. This happens because you who are so familiar with your site’s niche that you would know more exact phrases. Also when thinking of search phrases most people write grammatically correct searches, while a large amount of searches that will come to your site will be from people who are refining their search queries. IE:
A site was marketed for “China Health Insurance”, this should be perfect for the target market of people wanting health insurance in China. After keyword research however it was determined that most people first type “Health Insurance” then realizing that there are far too many results for this query they refine by tacking “China” on the end of the search query. So the final result of the search query is “Health Insurance China” instead of the better sounding “China Health Insurance”.
Generally our consulting services are used to give a direction and path for your site. For any other information feel free to contact us and we’ll give a prompt reply.
